Recognized Brand Equity
Decades of positive press, loyal customers, and community roots translate directly into foot traffic and sales for your location from day one.
Franchise Opportunity
Own a dion's Franchise in Your City
Join the dions family and bring authentic dion's pizza to your community. With over 45 years of proven success, Dions offers a powerful franchise model backed by training, support, and a brand people trust. Build your future with dions pizza.
Why Partner With Us
Franchise Benefits That Set Dions Apart
When you invest in a dions franchise, you get more than a restaurant — you get a proven system, passionate team, and a brand customers return to again and again.
Proven Profitability
With over 45 years of successful operations, our model has demonstrated consistent profitability across diverse markets. Our franchisees average $2M+ in annual revenue.
Comprehensive Training
Our 8-week immersive training program covers every aspect of running a dion's pizza location — from food prep and kitchen operations to customer service and staff management.
Marketing Support
Benefit from national advertising campaigns, social media management, branded materials, and local marketing playbooks developed by our expert marketing team.
Ongoing Operational Support
Dedicated franchise business coaches visit your location regularly and are available by phone or chat to help you tackle any challenge that arises.
Supply Chain Advantages
Access to Dions' national supplier network means lower ingredient costs, guaranteed quality standards, and consistent product availability — giving you a competitive edge.
Technology & POS Systems
Industry-leading POS, inventory management, and online ordering platforms are included. Our tech stack helps you run leaner and serve customers faster.
Investment Requirements
Transparent dions Pizza Investment Tiers
We offer flexible franchise options designed for first-time owners and experienced multi-unit operators alike. All figures are estimates — contact us for a detailed FDD.
Express
$180K–$280K
Total estimated investment
- Small format (under 1,200 sq ft)
- Delivery & takeout focus
- 6-week training program
- Digital ordering platform
- Marketing launch package
Standard
$320K–$520K
Total estimated investment
- Full dine-in restaurant (1,800–2,500 sq ft)
- Full dion's pizza menu
- 8-week training program
- Complete POS & tech stack
- Grand opening marketing
- Dedicated business coach
Multi-Unit
$500K–$1.2M
Total estimated investment
- 3+ location development rights
- Territory exclusivity
- Reduced franchise fees
- Regional marketing support
- Priority supply chain access
- Senior operations team
| Cost Category | Express | Standard | Multi-Unit |
|---|---|---|---|
| Franchise Fee | $25,000 | $40,000 | $95,000 |
| Build-Out & Equipment | $80K–$160K | $180K–$320K | $300K–$800K |
| Training & Opening | $15,000 | $22,000 | $45,000 |
| Working Capital (3 months) | $30K–$50K | $50K–$80K | $80K–$200K |
| Ongoing Royalty | 6% of gross sales | 6% of gross sales | 5% of gross sales |
| Total Estimated Investment | $180K–$280K | $320K–$520K | $500K–$1.2M |
All figures are estimates only. Refer to our Franchise Disclosure Document (FDD) for detailed financial information. Consult a financial advisor before investing.
A Brand Built to Last
Why Dions is the Right Pizza Franchise for You
The dions brand has been a cornerstone of communities across the Southwest since 1978. Our commitment to fresh ingredients, hand-crafted recipes, and genuine hospitality makes every dions pizza location a neighborhood destination — not just another chain restaurant.
Menu People Crave
From our signature dion's pizza to fresh salads, cheesy bread, and sandwiches — our menu drives repeat visits and strong average ticket values.
Franchisee Community
Join a collaborative network of franchise owners who share best practices, support each other, and celebrate mutual success at annual summits.
Continuous Innovation
Our culinary and tech teams continuously update the menu, ordering systems, and marketing assets — keeping your location fresh and competitive.
"Opening my Dions location was the best business decision I've ever made. The training, support, and brand recognition made it so much easier than starting from scratch."
Your Path to Ownership
Our Simple 6-Step Franchise Process
We've streamlined the path to owning your own dions pizza restaurant so you can focus on what matters most — building your business and your future.
Submit Inquiry
Fill out our online franchise inquiry form with your background and investment goals.
Discovery Call
Our franchise development team contacts you for an in-depth introductory conversation.
Review FDD
Receive and review our Franchise Disclosure Document with your legal and financial advisors.
Site Selection
Work with our real estate team to identify and secure your ideal dions location.
Training
Complete our comprehensive 6–8 week training program at our flagship El Paso location.
Grand Opening!
Launch your dions pizza restaurant with full marketing support and our opening team on-site.
Get Started
Request Franchise Information
Ready to explore owning a dion's pizza franchise? Fill in the form below and a member of our team will be in touch within 2 business days.
We're Here to Help
Speak With Our Franchise Team
Have questions before filling out the form? Our dedicated franchise development team is happy to walk you through everything — from investment details to territory availability — with no pressure whatsoever.
Call Us Directly
+1 915-996-9910
Email Franchise Team
[email protected]
Headquarters
7484 Paseo del Norte, El Paso, TX 79911, USA
Office Hours
Mon–Fri: 9am – 6pm CST
What Happens After You Submit?
- Confirmation email sent within minutes
- Franchise team calls within 2 business days
- FDD delivered upon mutual interest
- No obligation, no pressure, ever